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             What is a brand? It is a way of creating an identity for a product, which is like identifying a specific person within a large crowd. A quick example that comes to mind is Amitabh Bachchan whose name evokes a certain identity. When you think of Amitabh Bachchan you automatically identify him through certain [...]
While touchscreen displays are priced at a premium over passive panels, this approach would contribute to lowering costs because there’d be no need for separate production runs based on keyboards for different languages – the UI would generate the virtual keyboard layout in whatever format was specified by the user or the operating system’s language [...]
Here’s Radio KK back again, hopefully tuned to your frequency.
The ‘Radio’ of course refers to my earlier blog on brand building and the oral culture of India;-) BTW, John Hegarty, the one living person I look up to in the world of advertising, did mention to me when he was in India at the invitation [...]
Ever since globalization began, marketers have swung from one extreme to another while dealing with the localization vs globalization of marketing communication.
The answer is always the same: the more culturally relevant the marketing communication is, the more efficient it will be. That is in keeping with our own experience: I have heard of and seen [...]
We live in a world where technological innovations are at their peak and where most individuals keep the pace with the newest breakthroughs. The iphone world is constantly changing and the best way to enjoy the latest developments is to play around with the Unlock iPhone 3G. As long as you are familiar with the [...]
If you are interested in finding professional and experienced web designers, then there is no better place to start searching than the Internet. Specialized companies present their services over the World Wide Web, presenting their best website designers and allowing each person to take an informed decision. A professional company like that is interested in [...]
Mobile Resource Management (MRM) solutions find applications in different areas. MRM solutions integrates latest technologies like Global Positioning System (GPS), two way wireless communications, and other voice and Internet based technologies to help various industries to reduce operational costs, track mobile resources in real-time, reduce fuel costs and emissions, and workforce management etc. The strategic [...]
Addiction to drugs poses a severe threat to the well being of an individual as well as to the entire society. Various drug testing methods are effective in keeping a check on the drug abuse among students, youngsters, employees, and workers etc. The 5 panel and 10 panel drug testing is an effective method of [...]
Many people especially ladies like to use wigs to change their natural hair style every now and then since they are very practical to use and you can put them on and take them off as and when you please. Ladies wigs are indeed a great option for women who love to change their appearance [...]